Sharon Yourell Lawlor is the founder of Think Plan Do Consulting. She set up the business to help brands and retailers craft category growth-focused business strategies. Sharon has over 25 years’ experience in the CPG and retail industry. She previously held roles at Mars, GSK, and Britvic before moving into strategic consultancy. She specialises in category selling, shopper marketing, and retail innovation, helping businesses navigate changing consumer behaviours and emerging trends. A global keynote speaker, Sharon shares insights on the modern shopper, customer experience, and the future of retail. She is the author of LinkedIn Learning’s first retail marketing strategy course. Sharon is recognised as a RETHINK Retail Top Global Influencer and an NRF Top Retail Voice. She is also named in the Retail Technology Innovation Hub’s Top 100 Retail Technology Influencers list.