David joined the NielsenIQ team as Country Manager for Ireland in September 2023. In this role, he oversees the markets business and works closely with manufacturers and retailers to develop and implement tailored solutions. With more than 20 years' experience in the market research and information sector, he previously worked as Managing Director for Ireland at Kantar. A graduate of Cardiff University, David has lived in Ireland for 18 years and is regularly featured as an expert in consumer and retailer trends in the press.